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COUGARS ANNOUNCE SPONSORSHIP AGREEMENT WITH DISCO AZTECA
Wednesday Jul 25, 2007
(STOCKTON, CA. JULY , 25, 2007) –. The California Cougars have announced the signing of a sponsorship agreement with Spanish music distributor and retailer Disco Azteca for the 2007-2008 MISL Season. Disco Azteca has sixteen locations throughout northern California and has been a business leader in the Stockton community since 1974. As part of the agreement, Disco Azteca will receive arena signage, yearbook advertising, messaging on the Arena Video Board during home games, web site promotion and other considerations. Tickets to California Cougars home games will be available for purchase at selected Disco Azteca locations as well. Financial terms of the agreement were not disclosed per team policy.
Cougars Director of Business Development Wade Sherman said of the partnership, “We are pleased to welcome Disco Azteca as a marketing partner for the 2007-2008. The Spanish speaking segment of our fan base is significant and growing daily. Through this partnership, we will be able to program game day with selections of current and popular Spanish language music which will enhance the game day experience for our Spanish speaking customers. We will also be able to reach out to their long term passionate customer base to welcome more fans into our mix. Their customers will get the opportunity to connect with our players and dance team members through numerous appearances at Disco Azteca’s locations throughout the region, which will be sure to drive traffic and sales for Disco Azteca as well.”
Disco Azteca co-owner Elva Sanchez said, “We are happy that Disco Azteca of Stockton and Modesto, as well as Discotecas Sanchez from Sacramento will now have the opportunity to provide six outlets within these cities so that our customers will have available a place to buy their tickets. They will also have the opportunity to chat with the players during the in-store promotions that we will be doing together with The California Cougars. Our customer base is very extensive in these markets and I am sure that the fan base for The California Cougars will grow tremendously with this new sponsorship provided by Disco Azteca.”
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